diff --git a/lib/sloane_sh.ex b/lib/sloane_sh.ex
index 8b4582f..3e90d5d 100644
--- a/lib/sloane_sh.ex
+++ b/lib/sloane_sh.ex
@@ -27,6 +27,5 @@ defmodule SloaneSH do
 
   def context do
     Context.new()
-    |> Context.init()
   end
 end
diff --git a/lib/sloane_sh/asset.ex b/lib/sloane_sh/asset.ex
new file mode 100644
index 0000000..c66749f
--- /dev/null
+++ b/lib/sloane_sh/asset.ex
@@ -0,0 +1,26 @@
+defmodule SloaneSH.Asset do
+  use TypedStruct
+  alias SloaneSH.Config
+  alias SloaneSH.Context
+
+  typedstruct do
+    field :mod, module(), enforce: true
+    field :src, String.t(), enforce: true
+    field :src_contents, binary(), enforce: true
+    field :attrs, map(), enforce: true
+  end
+
+  @callback extensions(cfg :: Config.t()) :: [String.t()]
+
+  @callback attrs(cfg :: Config.t(), path :: String.t(), data :: binary()) ::
+              {:ok, map(), without_attrs :: binary()} | {:ok, map()} | :error | {:error, term()}
+
+  @callback render(
+              cfg :: Config.t(),
+              ctx :: Context.t(),
+              path :: String.t(),
+              data :: binary(),
+              attrs :: map()
+            ) ::
+              {:ok, [{dest :: String.t(), binary()}]} | :error | {:error, term()}
+end
diff --git a/lib/sloane_sh/assets/image.ex b/lib/sloane_sh/assets/image.ex
new file mode 100644
index 0000000..e69de29
diff --git a/lib/sloane_sh/assets/markdown.ex b/lib/sloane_sh/assets/markdown.ex
new file mode 100644
index 0000000..be33c15
--- /dev/null
+++ b/lib/sloane_sh/assets/markdown.ex
@@ -0,0 +1,78 @@
+defmodule SloaneSH.Assets.Markdown do
+  @moduledoc """
+      Helper to define markdown, html, and eex templating for pages and posts
+  """
+  defmacro __using__(opts) do
+    type = Keyword.fetch!(opts, :type)
+
+    quote do
+      alias SloaneSH.Asset
+      alias SloaneSH.FrontMatter
+      alias SloaneSH.Layouts
+      alias SloaneSH.OutputDirs
+
+      @behaviour Asset
+
+      @impl Asset
+      def extensions(_cfg), do: ~w[.md .html .md.eex .html.eex]
+
+      @impl Asset
+      def attrs(cfg, path, data) do
+        {:ok, attrs, without_attrs} = FrontMatter.parse(data)
+
+        attrs =
+          Map.put_new_lazy(attrs, :permalink, fn ->
+            output = apply(OutputDirs, unquote(type), [cfg, path])
+            permalink = OutputDirs.to_permalink(cfg, output)
+          end)
+
+        attrs = handle_attrs(cfg, path, without_attrs, attrs)
+
+        {:ok, attrs, without_attrs}
+      end
+
+      @impl Asset
+      def render(cfg, ctx, path, data, attrs) do
+        output_path =
+          if attrs[:permalink] do
+            OutputDirs.from_permalink(cfg, attrs[:permalink])
+          else
+            apply(OutputDirs, unquote(type), [cfg, path])
+          end
+
+        output = {output_path, do_render(ctx, path, data, attrs)}
+        {:ok, [output]}
+      end
+
+      defp do_render(ctx, path, data, attrs) when is_binary(path) do
+        do_render(ctx, base_and_ext(path), data, attrs)
+      end
+
+      defp do_render(ctx, {path, ".eex"}, data, attrs) do
+        eexed = EEx.eval_string(data, ctx: ctx, attrs: attrs)
+        do_render(ctx, base_and_ext(path), eexed, attrs)
+      end
+
+      defp do_render(ctx, {path, ".md"}, data, attrs) do
+        html = Earmark.as_html!(data)
+        do_render(ctx, {path, ".html"}, html, attrs)
+      end
+
+      defp do_render(ctx, {_path, ".html"}, data, attrs) do
+        apply(Layouts, unquote(type), [data, ctx, attrs])
+      end
+
+      defp base_and_ext(path) do
+        ext = Path.extname(path)
+        base = Path.basename(path, ext)
+        {base, ext}
+      end
+
+      def handle_attrs(cfg, path, data, attrs) do
+        attrs
+      end
+
+      defoverridable handle_attrs: 4
+    end
+  end
+end
diff --git a/lib/sloane_sh/assets/page.ex b/lib/sloane_sh/assets/page.ex
new file mode 100644
index 0000000..84065b7
--- /dev/null
+++ b/lib/sloane_sh/assets/page.ex
@@ -0,0 +1,3 @@
+defmodule SloaneSH.Assets.Page do
+  use SloaneSH.Assets.Markdown, type: :page
+end
diff --git a/lib/sloane_sh/assets/post.ex b/lib/sloane_sh/assets/post.ex
new file mode 100644
index 0000000..e09c69c
--- /dev/null
+++ b/lib/sloane_sh/assets/post.ex
@@ -0,0 +1,12 @@
+defmodule SloaneSH.Assets.Post do
+  use SloaneSH.Assets.Markdown, type: :post
+  require Logger
+
+  def handle_attrs(_cfg, path, _data, attrs) do
+    unless Map.has_key?(attrs, :date) do
+      Logger.warning("Post missing date property: #{inspect(path)}")
+    end
+
+    attrs
+  end
+end
diff --git a/lib/sloane_sh/build.ex b/lib/sloane_sh/build.ex
index ff62201..d96d351 100644
--- a/lib/sloane_sh/build.ex
+++ b/lib/sloane_sh/build.ex
@@ -2,60 +2,28 @@ defmodule SloaneSH.Build do
   require Logger
 
   alias SloaneSH.Context
-  alias SloaneSH.Layouts
-  alias SloaneSH.Markdown
-  alias SloaneSH.Write
 
   def run(%Context{} = ctx) do
-    ctx
-    |> build_pages()
-    |> build_posts()
-    |> copy_img()
-  end
+    assets = ctx.posts ++ ctx.pages
 
-  def build_pages(%Context{} = ctx) do
-    Logger.info("Building pages...")
-    for page <- ctx.pages, do: build_page(ctx, page)
+    File.mkdir_p!(ctx.config.output_dir)
 
-    ctx
-  end
+    for asset <- assets do
+      case asset.mod.render(ctx.config, ctx, asset.src, asset.src_contents, asset.attrs) do
+        {:ok, output_files} ->
+          for {dest, content} <- output_files do
+            with :ok <- dest |> Path.dirname() |> File.mkdir_p(),
+                 :ok <- File.write(dest, content) do
+              Logger.info("Wrote #{inspect(dest)}.")
+            else
+              {:error, err} ->
+                Logger.error("Failed to write #{inspect(dest)}, #{inspect(err)}")
+            end
+          end
 
-  def build_posts(%Context{} = ctx) do
-    Logger.info("Building posts...")
-    for post <- ctx.posts, do: build_post(ctx, post)
-
-    ctx
-  end
-
-  def build_page(%Context{} = ctx, page) do
-    path = Path.join(ctx.config.pages_dir, page)
-
-    with {:ok, data} <- File.read(path),
-         {:ok, md} <- Markdown.transform(ctx, data),
-         contents = Layouts.page_layout(ctx, md.attrs, md.html),
-         html = Layouts.root_layout(ctx, md.attrs, contents),
-         :ok <- Write.page(ctx, page, html) do
-      Logger.info("Built page: #{page}")
-    else
-      err -> Logger.error("Failed to build page #{page}: #{inspect(err)}")
+        err ->
+          Logger.error("Failed to render #{inspect(asset.src)}, #{inspect(err)}")
+      end
     end
   end
-
-  def build_post(%Context{} = ctx, post) do
-    path = Path.join(ctx.config.posts_dir, post)
-
-    with {:ok, data} <- File.read(path),
-         {:ok, md} <- Markdown.transform(ctx, data),
-         contents = Layouts.post_layout(ctx, md.attrs, md.html),
-         html = Layouts.root_layout(ctx, md.attrs, contents),
-         :ok <- Write.post(ctx, post, html) do
-      Logger.info("Built post: #{post}")
-    else
-      err -> Logger.error("Failed to build post #{post}: #{inspect(err)}")
-    end
-  end
-
-  def copy_img(%Context{} = ctx) do
-    ctx
-  end
 end
diff --git a/lib/sloane_sh/config.ex b/lib/sloane_sh/config.ex
index 9995fc7..7c59a48 100644
--- a/lib/sloane_sh/config.ex
+++ b/lib/sloane_sh/config.ex
@@ -22,11 +22,6 @@ defmodule SloaneSH.Config do
     }
   end
 
-  def in_config?(%Config{} = cfg, path) do
-    Enum.any?([cfg.pages_dir, cfg.posts_dir], &String.starts_with?(path, &1)) and
-      Path.extname(path) == ".md"
-  end
-
   defp resolve_link(path) do
     case File.read_link(path) do
       {:ok, link} ->
diff --git a/lib/sloane_sh/context.ex b/lib/sloane_sh/context.ex
index af0e4aa..9404f45 100644
--- a/lib/sloane_sh/context.ex
+++ b/lib/sloane_sh/context.ex
@@ -4,64 +4,53 @@ defmodule SloaneSH.Context do
   files.
   """
   use TypedStruct
+  require Logger
 
   alias SloaneSH.Config
+  alias SloaneSH.Asset
+  alias SloaneSH.Assets.Page
+  alias SloaneSH.Assets.Post
   alias __MODULE__
 
   typedstruct do
     field :config, Config.t(), enforce: true
-    field :pages, [String.t()], default: []
-    field :posts, [String.t()], default: []
+    field :pages, [Asset.t()], default: []
+    field :posts, [Asset.t()], default: []
   end
 
-  def new(config \\ Config.default()) do
-    %Context{config: config}
+  def new(cfg \\ Config.default()) do
+    pages = load_assets(cfg, Page, cfg.pages_dir)
+    posts = load_assets(cfg, Post, cfg.posts_dir)
+
+    %Context{config: cfg, pages: pages, posts: posts}
   end
 
-  def init(%Context{config: config} = context) do
-    with {:ok, pages_contents} <- File.ls(config.pages_dir),
-         {:ok, posts_contents} <- File.ls(config.posts_dir) do
-      pages = Enum.filter(pages_contents, &String.match?(&1, ~r/.*\.md$/))
-      posts = Enum.filter(posts_contents, &String.match?(&1, ~r/.*\.md$/))
-      %Context{context | pages: pages, posts: posts}
-    end
-  end
+  defp load_assets(cfg, mod, src_dir) do
+    exts = mod.extensions(cfg)
 
-  def maybe_add(%Context{config: config} = ctx, path) do
-    if Config.in_config?(config, path) do
-      cond do
-        String.starts_with?(path, config.pages_dir) ->
-          page = Path.relative_to(path, config.pages_dir)
-          %{ctx | pages: Enum.uniq([page | ctx.pages])}
+    for src <- collect_src_files(src_dir, exts) do
+      contents = File.read!(src)
 
-        String.starts_with?(path, config.posts_dir) ->
-          post = Path.relative_to(path, config.posts_dir)
-          %{ctx | posts: Enum.uniq([post | ctx.posts])}
+      case mod.attrs(cfg, src, contents) do
+        {:ok, attrs, src_contents} ->
+          %Asset{mod: mod, src: src, src_contents: src_contents, attrs: attrs}
 
-        true ->
-          ctx
-      end
-    else
-      ctx
-    end
-  end
+        {:ok, attrs} ->
+          %Asset{mod: mod, src: src, src_contents: contents, attrs: attrs}
 
-  def in_context?(%Context{config: config, pages: pages, posts: posts}, path) do
-    with true <- Config.in_config?(config, path) do
-      cond do
-        String.starts_with?(path, config.pages_dir) ->
-          page = Path.relative_to(path, config.pages_dir)
-
-          [page in pages]
-
-        String.starts_with?(path, config.posts_dir) ->
-          post = Path.relative_to(path, config.posts_dir)
-
-          [post in posts]
-
-        true ->
-          false
+        _ ->
+          Logger.warning("Failed to parse attrs for #{inspect(src)}")
+          %Asset{mod: mod, src: src, src_contents: contents, attrs: %{}}
       end
     end
   end
+
+  defp collect_src_files(src_dir, exts) do
+    files = src_dir |> File.ls!() |> Enum.map(&Path.join(src_dir, &1))
+    {src_files, rest} = Enum.split_with(files, &String.ends_with?(&1, exts))
+
+    other_dirs = Enum.filter(rest, &File.dir?/1)
+
+    src_files ++ Enum.flat_map(other_dirs, &collect_src_files(&1, exts))
+  end
 end
diff --git a/lib/sloane_sh/front_matter.ex b/lib/sloane_sh/front_matter.ex
index c761b9e..c4bca00 100644
--- a/lib/sloane_sh/front_matter.ex
+++ b/lib/sloane_sh/front_matter.ex
@@ -3,7 +3,7 @@ defmodule SloaneSH.FrontMatter do
   Parses TOML front matter out put files
   """
 
-  def parse("+++" <> rest, _ctx) do
+  def parse("+++" <> rest) do
     [toml, body] = String.split(rest, ["+++\n", "+++\r\n"], parts: 2)
 
     with {:ok, attrs} <- Toml.decode(toml, keys: :atoms) do
@@ -11,7 +11,7 @@ defmodule SloaneSH.FrontMatter do
     end
   end
 
-  def parse(body, _ctx) do
+  def parse(body) do
     {:ok, %{}, body}
   end
 end
diff --git a/lib/sloane_sh/layouts.ex b/lib/sloane_sh/layouts.ex
index 8af41a1..1f1563c 100644
--- a/lib/sloane_sh/layouts.ex
+++ b/lib/sloane_sh/layouts.ex
@@ -7,24 +7,36 @@ defmodule SloaneSH.Layouts do
 
   @layouts_dir Path.join(:code.priv_dir(:sloane_sh), "site/layouts")
 
-  EEx.function_from_file(:def, :root_layout, Path.join(@layouts_dir, "root.html.eex"), [
+  EEx.function_from_file(:def, :root, Path.join(@layouts_dir, "root.html.eex"), [
+    :inner_content,
     :ctx,
-    :attrs,
-    :inner_content
+    :attrs
   ])
 
-  EEx.function_from_file(:def, :page_layout, Path.join(@layouts_dir, "page.html.eex"), [
+  EEx.function_from_file(:defp, :page_layout, Path.join(@layouts_dir, "page.html.eex"), [
+    :inner_content,
     :ctx,
-    :attrs,
-    :inner_content
+    :attrs
   ])
 
-  EEx.function_from_file(:def, :post_layout, Path.join(@layouts_dir, "post.html.eex"), [
+  EEx.function_from_file(:defp, :post_layout, Path.join(@layouts_dir, "post.html.eex"), [
+    :inner_content,
     :ctx,
-    :attrs,
-    :inner_content
+    :attrs
   ])
 
+  def page(inner_content, ctx, attrs) do
+    inner_content
+    |> page_layout(ctx, attrs)
+    |> root(ctx, attrs)
+  end
+
+  def post(inner_content, ctx, attrs) do
+    inner_content
+    |> post_layout(ctx, attrs)
+    |> root(ctx, attrs)
+  end
+
   defp prefix_title(prefix, nil), do: prefix
   defp prefix_title(prefix, page_title), do: [prefix, " | ", page_title]
 end
diff --git a/lib/sloane_sh/output_dirs.ex b/lib/sloane_sh/output_dirs.ex
new file mode 100644
index 0000000..6caf30f
--- /dev/null
+++ b/lib/sloane_sh/output_dirs.ex
@@ -0,0 +1,40 @@
+defmodule SloaneSH.OutputDirs do
+  def page(cfg, src) do
+    path = Path.relative_to(src, cfg.pages_dir)
+
+    cfg.output_dir |> Path.join(path) |> prettify_html_path()
+  end
+
+  def post(cfg, src) do
+    path = Path.relative_to(src, cfg.posts_dir)
+    path = Path.join("post", path)
+
+    cfg.output_dir |> Path.join(path) |> prettify_html_path()
+  end
+
+  def prettify_html_path(path) do
+    file = Path.basename(path)
+    [without_extension | _] = String.split(file, ".", parts: 2)
+
+    suffix =
+      if without_extension == "index" do
+        "index.html"
+      else
+        Path.join(without_extension, "index.html")
+      end
+
+    String.replace_suffix(path, file, suffix)
+  end
+
+  def to_permalink(cfg, output_path) do
+    output_path
+    |> Path.relative_to(cfg.output_dir)
+    |> String.trim_trailing("index.html")
+    |> String.replace_prefix("", "/")
+    |> String.trim_trailing("/")
+  end
+
+  def from_permalink(cfg, permalink) do
+    Path.join([cfg.output_dir, permalink, "/index.html"])
+  end
+end
diff --git a/lib/sloane_sh/write.ex b/lib/sloane_sh/write.ex
deleted file mode 100644
index 48da04a..0000000
--- a/lib/sloane_sh/write.ex
+++ /dev/null
@@ -1,33 +0,0 @@
-defmodule SloaneSH.Write do
-  def page(ctx, src, data) do
-    path = md_to_html(src)
-
-    write(ctx, path, data)
-  end
-
-  def post(ctx, src, data) do
-    path = Path.join("posts", md_to_html(src))
-
-    write(ctx, path, data)
-  end
-
-  def write(ctx, name, data) do
-    path = Path.join(ctx.config.output_dir, name)
-
-    with :ok <- File.mkdir_p(Path.dirname(path)) do
-      File.write(path, data)
-    end
-  end
-
-  def md_to_html("index.md"), do: "index.html"
-
-  def md_to_html(path) do
-    dir = Path.dirname(path)
-    base = Path.basename(path, ".md")
-
-    case dir do
-      "." -> Path.join(base, "index.html")
-      _ -> Path.join([dir, base, "index.html"])
-    end
-  end
-end
diff --git a/mix.exs b/mix.exs
index 66f38cb..35c09a4 100644
--- a/mix.exs
+++ b/mix.exs
@@ -41,7 +41,12 @@ defmodule SloaneSH.MixProject do
         "tailwind default --minify",
         "esbuild default --minify --sourcemap --target=chrome58,firefox57,safari11,edge16"
       ],
-      "site.index": "cmd npx -y pagefind --site priv/output/"
+      "site.index": "cmd npx -y pagefind --site priv/output/",
+      "site.deploy": [
+        "site.build",
+        "site.index",
+        "assets.deploy"
+      ]
     ]
   end
 end
diff --git a/priv/site/pages/index.md b/priv/site/pages/index.md
index 0d33d77..624975a 100644
--- a/priv/site/pages/index.md
+++ b/priv/site/pages/index.md
@@ -1,5 +1,4 @@
 +++
-permalink = "/"
 page_title = "home"
 +++
 
diff --git a/priv/site/pages/search.md b/priv/site/pages/search.html
similarity index 90%
rename from priv/site/pages/search.md
rename to priv/site/pages/search.html
index 45fb6f7..39c91da 100644
--- a/priv/site/pages/search.md
+++ b/priv/site/pages/search.html
@@ -1,7 +1,3 @@
-+++
-permalink = "/search"
-+++
-
 <div class="mt-6" id="search"></div>
 
 <link rel="stylesheet" href="/pagefind/pagefind-ui.css" />
diff --git a/priv/site/posts/2024-02-16-test-post.md b/priv/site/posts/2024-02-16-test-post.md
index 361ca99..c83884e 100644
--- a/priv/site/posts/2024-02-16-test-post.md
+++ b/priv/site/posts/2024-02-16-test-post.md
@@ -1,6 +1,7 @@
 +++
 title = "Test Post"
 page_title = "Test Post"
+date = 2024-02-16
 +++
 
 # Test Post